BuzzSumo shows what content performs (shares, backlinks). Ralix shows what buyers discuss (pain points, questions).
The Difference
BuzzSumo: "This headline got 10K shares"
Shows what performed well historically
Ralix: "Buyers asking this question 50x/week"
Shows what buyers care about RIGHT NOW
| Feature | BuzzSumo | Ralix |
|---|---|---|
| Primary Focus | Content performance analysis & influencer discovery | Community intelligence & buyer pain points |
| Data Source | Social media shares, backlinks, content engagement metrics | Reddit, forums, Discord discussions |
| What You Learn | What content gets shares, top performing headlines | What buyers are asking, pain points, trending problems |
| Content Strategy | Analyze competitor content performance | Discover topics from buyer conversations |
| Best For | Content marketers analyzing performance | Content creators finding resonant topics |
Perfect for: Analyzing what content format & headlines work
Perfect for: Discovering what topics buyers actually care about
Use Both for Complete Strategy
BuzzSumo: Shows winning content formats → Ralix: Provides topics buyers care about → You: Create viral content that solves real problems
BuzzSumo Insight:
"How to..." articles in your niche get 3x more shares than other formats
Ralix Insight:
SaaS founders asking "How to reduce customer acquisition cost" 127 times in last 30 days
Your Content:
"How to Reduce CAC by 40% in 90 Days" → Combines winning format (BuzzSumo) with actual buyer question (Ralix)
Result: High shares + high relevance = Maximum impact
$199-999/mo
$99-299/mo